A Rich History
Lloyd’s Coffee House, as a brand, focuses on supporting for-profit community meeting centers that celebrate business communications, entrepreneurship and the history of technology, science, finance and industry, initially through the promotion and sale of Lloyd’s Coffee products.
The Concept
The concept relies on the historical significance of English coffee houses from the 17th and 18th centuries. This coffee house concept focuses on owners and makers as customers rather than solely on coffee aficionados. The focus will be on the use of the shop for commerce rather than the sale and consumption of coffee alone.
Lloyd’s Coffee is the coffee for people who believe in the power of fair trade, commerce, business and worldwide prosperity.
Let’s meet at Lloyd’s.
Telling A Story
Lloyd’s Coffee Houses serve good coffee, but most of all, they provide local and worldwide communications, business and understanding. Lloyd’s Coffee houses tell a story, weaving with the early enlightenment, and proceeding to the world as we know it today using the most modern communication technologies in each shop.
The Modern Meeting Place
On the exterior, each Lloyd’s Coffee House will resemble a colonial-style storefront and entrance. When proceeding further into the store there will be areas that become gradually more modern in design with meeting rooms that have the most modern designs. The Coffee House will incorporate video displays to display continually changing or appropriate art and information.
Design and Marketing Elements
The design and marketing elements of each location plays an intricate role in the entire concept of Lloyd’s Coffee Houses:
- LED’s displaying historical concepts, modern technology elements and news
- Bloomberg and CNN feeds advertising displays
- Exposed beams, coffered ceilings and stained wood panels
- Displays that favor local projects, innovators and industries and charitable and seasonal events
- Meeting rooms with modern communications systems
- Branded coffee cups, sleeves and bags, printed with international, technical and business trivia and bits
